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Charles
Allen
Chief Executive
ITV plc
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| April 2006 |
| WS:
What have been ITV’s major accomplishments in its
first 50 years?
Click
here to hear the answer. File is 1.3 MB |
| WS:
In the future, will ITV1 play a diminished role within
the larger company?
Click
here to hear the answer. File is 612 KB |
| WS:
To what do you attribute the success of Freeview, the digital
terrestrial service in the U.K.?
Click
here to hear the answer. File is 652 KB |
| WS:
As the penetration of PVRs increases in the U.K., the traditional
30-second spot is threatened. What is ITV doing with advertisers
to get around that problem?
Click
here to hear the answer. File is 864 KB |
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WS:
You’ve been in the business a long time. Is it as
fun as it was in the beginning?
Click
here to hear the answer. File is 1 MB |
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| You
will need Windows Media Player to hear the audio answers. For a free
download of Windows Media Player, please click
here |
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