WS:
Some people say broadcasting is a dinosaur business
because advertising is not doing well as viewers are moving away
from television. Would you hold the opposite view, that broadcasting
is a good business to be in?
WS:
KKR and Permira are among the new owners of ProSiebenSat.1.
Private-equity firms generally want to see higher profit margins
in the companies they buy. What increases in profit margins and
what growth areas do you foresee in your various divisions?
WS:What response do you have to critics who say that a great
emphasis on profit margins might limit new investments or acquisitions
you might want to make in the future? Is that an issue for you?
WS:From what I have read, you have always been very bottom-line-oriented
and results-oriented. But have you had to make some adjustments in
the way you think now that you deal much more with creative people
and producers, who perhaps don’t always have the bottom line
top of mind when they are in the creative process?
