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Tom Freston
Co-President
and CO-COO
Viacom, Inc.
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| April 2005 |
| WS:
What was the genesis of MTV? How did it come about?
Click
here to hear the answer. File is 676 KB |
| WS:
Then, at a certain point, after seeing the success in the
U.S., you decided that this could work in other countries, too.
What were the challenges of distributing the channel internationally
back in those early days?
Click
here to hear the answer. File is 416 KB |
| WS:
And when did the idea come that one good channel is great,
but more than one great channel is even better?
Click
here to hear the answer. File is 348 KB |
| WS:
Has the digital world made it easier or cheaper to launch
channels?
Click
here to hear the answer. File is 240 KB |
| WS:
Even though the music videos were the hallmark of MTV,
original programming played an important part in extending the brand
or offering even more. Can you tell us about that?
Click
here to hear the answer. File is 388 KB |
| WS:
Nickelodeon has really redefined children's television.
Click
here to hear the answer. File is 364 KB |
| WS:
What do you feel has been MTV Networks' biggest contribution
to television?
Click
here to hear the answer. File is 476 KB |
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| You
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here |
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