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International Emmy

 

Tom Freston
Co-President and CO-COO
Viacom, Inc.

 
April 2005

WS: What was the genesis of MTV? How did it come about?

Click here to hear the answer. File is 676 KB

WS: Then, at a certain point, after seeing the success in the U.S., you decided that this could work in other countries, too. What were the challenges of distributing the channel internationally back in those early days?

Click here to hear the answer. File is 416 KB

WS: And when did the idea come that one good channel is great, but more than one great channel is even better?

Click here to hear the answer. File is 348 KB

WS: Has the digital world made it easier or cheaper to launch channels?

Click here to hear the answer. File is 240 KB

WS: Even though the music videos were the hallmark of MTV, original programming played an important part in extending the brand or offering even more. Can you tell us about that?

Click here to hear the answer. File is 388 KB

WS: Nickelodeon has really redefined children's television.

Click here to hear the answer. File is 364 KB

WS: What do you feel has been MTV Networks' biggest contribution to television?

Click here to hear the answer. File is 476 KB

 
You will need Windows Media Player to hear the audio answers. For a free download of Windows Media Player, please click here