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AUSTRALIA
POPULATION: 19.7 million
GDP: $412 billion
GDP PER CAPITA: $18,900 ($27,000 PPP)
HOUSEHOLDS: 7.35 million
TELEVISION ADVERTISING: $1.4 billion
PERCENT OF TOTAL AD SPEND: 33.3%
TV HOUSEHOLDS (% TOTAL): 99%
VCR PENETRATION: 88%
DVD PENETRATION: 14%
THEATRICAL FILM ADMISSIONS: 92.5 million
MULTICHANNEL PENETRATION: 22.2%
MULTICHANNEL SUBSCRIPTION REVENUES: $613 million
CABLE-TV PENETRATION: 12.1%
SATELLITE PENETRATION: 10.1%
INTERNET USERS: 8.4 million
BROADBAND HOMES: 271,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: ABC, SBS PRIVATE: Nine Network,
Network Ten, Seven Network
MAJOR PAY-TV PROVIDERS: CABLE & DTH: Foxtel DTH, MMDS & CABLE:
Austar CABLE: Optus |
CHINA
POPULATION: 1.3 billion
GDP: $904 billion ($6 trillion PPP)
GDP PER CAPITA (PPP): $4,600
HOUSEHOLDS: 351.2 million
TELEVISION ADVERTISING: $2.4 billion
PERCENT OF TOTAL AD SPEND: 43%
TV HOUSEHOLDS: 94%
VCR PENETRATION: 20% (urban households)
THEATRICAL FILM ADMISSIONS: 115 million
MULTICHANNEL PENETRATION: 29.3%
MULTICHANNEL SUBSCRIPTION REVENUES: $2.1 billion
CABLE-TV PENETRATION: 29.3%
SATELLITE PENETRATION: Illegal
INTERNET USERS: 60 million
BROADBAND HOMES: Very few
PIRACY LOSSES: $168 million (90%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: CCTV (11 national and regional
channels)
MAJOR PAY-TV PROVIDERS: CABLE: SMG, Hunan RFT, BTV and many other
regional cable operators |
HONG
KONG
POPULATION: 7.3 million
GDP: $164 billion ($180 billion PPP)
GDP PER CAPITA (PPP): $25,000
HOUSEHOLDS: 2.1 million
TELEVISION ADVERTISING: $1.6 billion
PERCENT OF TOTAL AD SPEND: 46%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 59%
DVD PENETRATION: 34%
THEATRICAL FILM ADMISSIONS: 20.8 million
MULTICHANNEL PENETRATION: 65%
MULTICHANNEL SUBSCRIPTION REVENUES: $368 million
CABLE-TV PENETRATION: 35%
SATELLITE PENETRATION: 30%
INTERNET USERS: 3 million
BROADBAND HOMES: 989,000
BROADBAND PENETRATION: 36%
MAJOR NATIONAL TV BROADCASTERS: PRIVATE: TVB (TVB-Jade, TVB-Pearl),
ATV (ATV-Home, ATV-World)
MAJOR PAY-TV PROVIDERS: CABLE: Hong Kong Cable Television DTH: Star
TV Broadband: iTV |
INDIA
POPULATION: 1.05 billion
GDP: $485 billion ($2.66 trillion PPP)
GDP PER CAPITA (PPP): $2,540
HOUSEHOLDS: 192 million
TELEVISION ADVERTISING: $778 million
PERCENT OF TOTAL AD SPEND: 40.7%
TV HOUSEHOLDS: 43%
VCR PENETRATION: 2.2%
DVD PENETRATION: 0.7%
THEATRICAL FILM ADMISSIONS: 2,800 million
MULTICHANNEL PENETRATION: 60.2%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.7 billion
CABLE-TV PENETRATION: 54.2%
SATELLITE PENETRATION: 6.0%
INTERNET USERS: 16.6 million
BROADBAND HOMES: Very few
PIRACY LOSSES: $75 million (60%)
MAJOR NATIONAL TV BROADCASTERS: Doordarshan (PUBLIC: DD1, DD2 and
19 other channels)
MAJOR PAY-TV PROVIDERS: CABLE: Siticable, INCable Net, Hathway Cable,
Zee Telefilm and over 50,000 other operators |
INDONESIA
POPULATION: 231 million
GDP: $145 billion ($687 billion PPP)
GDP PER CAPITA (PPP): $3,000
HOUSEHOLDS: 56 million
TV ADVERTISING: $774 million
PERCENT OF TOTAL AD SPEND: 57%
TV HOUSEHOLDS: 59%
VCR PENETRATION: 2%
THEATRICAL FILM ADMISSIONS: 220 million
MULTICHANNEL PENETRATION: 1.5%
MULTICHANNEL SUBSCRIPTION REVENUES: $4.2 million
INTERNET USERS: 4 million
BROADBAND HOMES: Negligible
PIRACY LOSSES: $28 million (90%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TVRI (TVRI1, TVRI2) PRIVATE:
RCTI, SCTV, Indosiar, TPI, ANTeve, Metro TV, TV-7, Global TV, Trans
TV
MAJOR PAY-TV PROVIDERS: DTH: Indovision, Telkomvision CABLE: Kabelvision,
Metro Cable TV, Indonusa Telemedia |
JAPAN
POPULATION: 127.4 million
GDP: $4 billion
GDP PER CAPITA: $32,800 ($26,700 PPP)
HOUSEHOLDS: 48 million
TELEVISION ADVERTISING: $19.2 billion
PERCENT OF TOTAL AD SPEND: 46%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 80%
THEATRICAL FILM ADMISSIONS: 160.8 million
MULTICHANNEL PENETRATION: 55.3%
MULTICHANNEL SUBSCRIPTION REVENUES: $10.6 billion
CABLE-TV PENETRATION: 24.2%
SATELLITE PENETRATION: 31.1%
INTERNET USERS: 57.2 million
BROADBAND HOMES: 10 million
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: NHK PRIVATE: NTV, TBS, ANB,
Fuji (CX), TX
MAJOR PAY-TV PROVIDERS: CABLE: Jupiter, Tomen, Tokyu Railway, Tokai
Gas DTH: Sky PerfecTV BS: BS Analogue Bsat 1A (DTH for NHK channels
and Wowow), BS Digital 110 Bsat 2A (NHK, Wowow and HDTV channels from
NHK and the commercial broadcasters), CS Digital 110 N-Sat-110 (Jupiter
and others) |
MALAYSIA
POPULATION: 22.7 million
GDP: $88 billion ($200 billion PPP)
GDP PER CAPITA (PPP): $9,000
HOUSEHOLDS: 3.6 million
TELEVISION ADVERTISING: $241 million
PERCENT OF TOTAL AD SPEND: 28.3%
TV HOUSEHOLDS: 96%
VCR PENETRATION: n/a
THEATRICAL FILM ADMISSIONS: 12.39 million
MULTICHANNEL PENETRATION: 30.5%
MULTICHANNEL SUBSCRIPTION REVENUES: $216 million
CABLE-TV PENETRATION: 3.1%
SATELLITE PENETRATION: 27.6%
INTERNET PENETRATION: 6.5 million
BROADBAND HOMES: n/a
PIRACY LOSSES: $42 million (75%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RTM (TV1, TV2) PRIVATE: TV3
& NTV-7.
MAJOR PAY-TV PROVIDERS: DTH: Astro |
NEW
ZEALAND
POPULATION: 3.9 million
GDP: $50.5 billion
GDP PER CAPITA: $13,100 ($21,200 PPP)
HOUSEHOLDS: 1.3 million
TELEVISION ADVERTISING: $229 million
PERCENT OF TOTAL AD SPEND: 33.2%
TV HOUSEHOLDS: 98%
VCR PENETRATION: 76%
DVD PENETRATION: 10%
THEATRICAL FILM ADMISSIONS: 17 million
MULTICHANNEL PENETRATION: 32%
MULTICHANNEL SUBSCRIPTION REVENUES: $109 million
CABLE-TV PENETRATION: 3%
SATELLITE PENETRATION: 29%
INTERNET USERS: 2.1 million
BROADBAND HOMES: 28,000 (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TVNZ (TV One, TV2) PRIVATE:
TV2, TV3, TV4, Prime TV
MAJOR PAY-TV PROVIDERS: DTH: Sky Television
CABLE: TelstraClear |
PHILIPPINES
POPULATION: 84.5 million
GDP: $71.4 billion ($335 billion PPP)
GDP PER CAPITA (PPP): $4,000
HOUSEHOLDS: 13.8 million
TELEVISION ADVERTISING: $347 million
PERCENT OF TOTAL AD SPEND: 60.9%
TV HOUSEHOLDS: 71%
VCR PENETRATION: n/a
DVD PENETRATION: 3%
THEATRICAL FILM ADMISSIONS: 8.2 million
MULTICHANNEL PENETRATION: 11.3%
MULTICHANNEL SUBSCRIPTION REVENUES: $125 million
CABLE-TV PENETRATION: 10.5%
SATELLITE PENETRATION: 0.8%
INTERNET USERS: 2 million
PIRACY LOSSES: $30 million (80%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: NBN PRIVATE: ABS-CBN, GMA-7,
IBC-13, RPN-9
MAJOR PAY-TV PROVIDERS: DTH: Dream CABLE: Beyond Cable, Destiny
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SINGAPORE
POPULATION: 4.5 million
GDP: $85.6 billion ($106.3 billion PPP)
GDP PER CAPITA: $24,700
HOUSEHOLDS: 1 million
TELEVISION ADVERTISING: $284 million
PERCENT OF TOTAL AD SPEND: 34.3%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 62%
DVD PENETRATION: 21%
THEATRICAL FILM ADMISSIONS: 13.56 million
MULTICHANNEL PENETRATION: 33%
MULTICHANNEL SUBSCRIPTION REVENUES: $87 million
CABLE-TV PENETRATION: 33%
SATELLITE PENETRATION: 0
INTERNET USERS: 2.31 million
BROADBAND HOMES: 230,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: MediaCorp (Channel 5, Channel
8, Central, Suria) PRIVATE: SPH MediaWorks (Channel U, Channel i)
MAJOR PAY-TV PROVIDERS: CABLE: StarHub CableVision |
SOUTH
KOREA
POPULATION: 47.6 million
GDP: $477 billion
GDP PER CAPITA: $9,000 ($15,900 PPP)
HOUSEHOLDS: 13.8 million
TELEVISION ADVERTISING: $1.1 billion
PERCENT OF TOTAL AD SPEND: 27.6%
TV HOUSEHOLDS: 100%
VCR PENETRATION: 79%
THEATRICAL FILM ADMISSIONS: 108 million
MULTICHANNEL PENETRATION: 31%
MULTICHANNEL SUBSCRIPTION REVENUES: $793 million
CABLE-TV PENETRATION: 27.7%
SATELLITE PENETRATION: 3.3%
INTERNET USERS: 26.3 million
BROADBAND HOMES: 10.1 million
BROADBAND PENETRATION: 43%
PIRACY LOSSES: $25 million (25%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: KBS
(KBS-1, KBS-2) PRIVATE: MBC, SBC, EBS
MAJOR PAY-TV PROVIDERS: DTH: SkyLife CABLE: Chosun, Seocho DSL: Korea
Telecom, Hanaro Telecom |
TAIWAN
POPULATION: 22.5 million
GDP: $282.2 billion ($386 billion PPP)
GDP PER CAPITA (PPP): $17,200
HOUSEHOLDS: 7.23 million
TELEVISION ADVERTISING: $827 million
PERCENT OF TOTAL AD SPEND: 53.1%
TV HOUSEHOLDS: 90%
VCR PENETRATION: 70%
THEATRICAL FILM ADMISSIONS: 19 million
MULTICHANNEL PENETRATION: 83.6%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.4 billion
CABLE-TV PENETRATION: 81%
SATELLITE PENETRATION: 2.6%
INTERNET USERS: 8.6 million
BROADBAND HOMES: 2.1 million
PIRACY LOSSES: $42 million (44%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: PTS, CTS Public & PRIVATE:
TTV, CTV PRIVATE: FTV
MAJOR PAY-TV PROVIDERS: CABLE: Koos Group, Rebar DTH: Pacific Digital
Media, Eastern DTH |
THAILAND
POPULATION: 62.4 million
GDP (PPP): $410 billion
GDP PER CAPITA (PPP): $6,600
HOUSEHOLDS: 17.12 million
TELEVISION ADVERTISING: $897 million
PERCENT OF TOTAL AD SPEND: 56.3%
TV HOUSEHOLDS: 94%
VCR PENETRATION: 40%
DVD PENETRATION: 2%
THEATRICAL FILM ADMISSIONS: 21.34 million
MULTICHANNEL PENETRATION: 2.8%
MULTICHANNEL SUBSCRIPTION REVENUES: $157 million
CABLE-TV PENETRATION: 0.9%
SATELLITE PENETRATION: 1.9%
INTERNET USERS: 4.8 million
BROADBAND HOMES: Very few
PIRACY LOSSES: $26 million (70%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: MCOT (Channel 9 and Channel
3) Royal Thai Army (Channel 5 and Channel 7, owned by the military
but run by the private company BBTV) PRIVATE: ITV
MAJOR PAY TV PROVIDERS: CABLE & DTH: UBC |
Sources:
Generally,
the data is for the most recent year, usually 2002. For many countries
we've included two measures of GDP: first, GDP in current U.S.
dollars, and, second, GDP in Purchasing Price Parity (PPP), a
widely used measure that helps adjust for weak currencies and
cheaper consumer prices in the developing world. PPP gives a better
sense of what people are able to purchase, but it wildly inflates
the GDP in many developing countries. The penetration rates for
VCRs, DVDs, cable and satellite are as a percentage of TV homes.
The piracy losses are for film, TV, and DVD, and the percentage
given represents the market share held by pirated goods. The list
of major broadcasters and pay-TV providers is not intended to
be complete, including only a sampling of the most popular and
widely distributed players. Multichannel programmers are not included.
Population,
GDP and GDP per capita were taken from OECD, U.N. and the CIA.
Total homes, TV advertising, multichannel subscription revenues
and penetration of TV sets, cable, satellite, VCRs and DVDs are
from Zenith Media. Theatrical film admissions are from the European
Audiovisual Observatory. Internet users and broadband homes were
collected from International Telecommunications Union and local
news reports. Piracy losses for film and TV product are from the
International Intellectual Property Alliance. Information on major
broadcasters and pay-TV providers was collected by TV DATA.
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