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AUSTRIA
POPULATION: 8.1 million
GDP: $204.1 billion
GDP PER CAPITA: $23,300 ($28,200 PPP)
HOUSEHOLDS: 3.3 million
TELEVISION ADVERTISING: $425 million
PERCENT OF TOTAL AD SPEND: 26%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 78%
DVD PENETRATION: 16%
THEATRICAL FILM ADMISSIONS: 19.3 million
MULTICHANNEL PENETRATION: 78.6%
MULTICHANNEL SUBSCRIPTION REVENUES: $311 million
CABLE-TV PENETRATION: 33.4%
SATELLITE PENETRATION: 45.2%
INTERNET USERS: 3.4 million
BROADBAND HOMES: 540,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: ORF (ORF1, ORF2) PRIVATE:
ATV and many German channels that have over 30% of the audience
MAJOR PAY-TV PROVIDERS: CABLE: UPC Telekabel, LiWest, BKF DTH: Premiere
World |
BELGIUM
POPULATION: 10.3 million
GDP: $245.4 billion*
GDP PER CAPITA: $22,100 ($27,700 PPP)*
HOUSEHOLDS: 4.6 million
TELEVISION ADVERTISING: $781 million
PERCENT OF TOTAL AD SPEND: 48%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 80%
THEATRICAL FILM ADMISSIONS: 22.8 million
MULTICHANNEL PENETRATION: 99.3%
MULTICHANNEL SUBSCRIPTION REVENUES: $837 million
CABLE-TV PENETRATION: 95%
SATELLITE PENETRATION: 4.3%
INTERNET USERS: 3.4 million
BROADBAND HOMES: 869,000
MAJOR NATIONAL TV BROADCASTERS: Flemish PUBLIC: VRT (TV1 and second
channel shared by KetNet and Cavas). Flemish PRIVATE: VTM, VT4, Kanaal
2 WALONIA PUBLIC: RTBF (La Une, La Deux) PRIVATE: RTL-TV1, Club RTL
and the major French stations
MAJOR PAY-TV PROVIDERS: Cable & DTH: Canal+
CABLE: Telenet, UPC Belgie |
CZECH
REPUBLIC POPULATION: 10.2 million
GDP: $70 billion
GDP PER CAPITA: $5,600 ($15,100 PPP)
HOUSEHOLDS: 3.9 million
TELEVISION ADVERTISING: $424 million
PERCENT OF TOTAL AD SPEND: 50%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 63%
DVD PENETRATION: 2%
THEATRICAL FILM ADMISSIONS: 10.36 million
MULTICHANNEL PENETRATION: 46.8%
MULTICHANNEL SUBSCRIPTION REVENUES: $184 million
CABLE-TV PENETRATION: 27.8%
SATELLITE PENETRATION: 19%
INTERNET USERS: 1.5 million
BROADBAND HOMES: 12,000 (2001)
PIRACY LOSSES: $9 million (12%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: Czech Television (CT1, CT2)
PRIVATE: Nova TV, Prima TV
MAJOR PAY-TV PROVIDERS: CABLE & DTH: KabelNet
|
DENMARK
POPULATION: 5.4 million
GDP: $172.1 billion
GDP PER CAPITA: $29,700 ($29,200 PPP)
HOUSEHOLDS: 2.44 million
TELEVISION ADVERTISING: $210 million
PERCENT OF TOTAL AD SPEND: 22%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 87%
DVD PENETRATION: 10%
THEATRICAL FILM ADMISSIONS: 12.9 million
MULTICHANNEL PENETRATION: 78%
MULTICHANNEL SUBSCRIPTION REVENUE: $316 million (Excludes pan-Scandinavian
revenues that total $630 million.)
CABLE-TV PENETRATION: 60%
SATELLITE PENETRATION: 18%
INTERNET USERS: 2.5 million
BROADBAND HOMES: 462,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: Danmarks Radio (DR1, DR2),
TV2 PRIVATE: TV Danmark, TV Danmark 2, TV3
MAJOR PAY-TV PROVIDERS: DTH: Viasat, Canal Digital CABLE: TeleDanmark
|
FINLAND
POPULATION: 5.2 million
GDP: $132 billion
GDP PER CAPITA: $23,400 ($26,500 PPP)
HOUSEHOLDS: 2.3 million
TELEVISION ADVERTISING: $184 million
PERCENT OF TOTAL AD SPEND: 19%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 72%
DVD PENETRATION: n/a
THEATRICAL FILM ADMISSIONS: 7.7 million
MULTICHANNEL PENETRATION: 56.1%
MULTICHANNEL SUBSCRIPTION REVENUES: $98 million (Excludes pan-Scandinavian
revenues of $630 million.)
CABLE-TV PENETRATION: 45.4%
SATELLITE PENETRATION: 10.7%
INTERNET USERS: 2.7 million
BROADBAND HOMES: 300,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: YLE (YLE1, YLE2) PRIVATE:
MTV3, Nelonen
MAJOR PAY-TV PROVIDERS: DTH: Canal Digital, Viasat CABLE: Helsinki
Television DTT: Digital Oy
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FRANCE
POPULATION: 59.5 million
GDP: $1,431 billion
GDP PER CAPITA: $21,700 ($26,400 PPP)
HOUSEHOLDS: 24.5 million
TELEVISION ADVERTISING: $2.56 billion
PERCENT OF TOTAL AD SPEND: 30%
TV HOUSEHOLDS: 94%
VCR PENETRATION: 82%
DVD PENETRATION: 11%
THEATRICAL FILM ADMISSIONS: 185 million
MULTICHANNEL PENETRATION: 30.4%
MULTICHANNEL SUBSCRIPTION REVENUES: $3.34 billion
CABLE TV-PENETRATION: 15.1%
SATELLITE PENETRATION: 15.3%
INTERNET USERS: 18.8 million
BROADBAND HOMES: 620,000 (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: France Television (France
2, France 3, France 5, Arte) PRIVATE: TF1, M6, Canal+
MAJOR PAY-TV PROVIDERS: DTH, Cable and Terrestrial: Canal+ DTH: TPS
CABLE: Noos, France Telecom Cable, NC Numbericable, UPC France
|
GERMANY
POPULATION: 81.6 million
GDP: $1,984 billion*
GDP PER CAPITA: $22,500 ($26,200 PPP)*
HOUSEHOLDS: 35.3 million
TELEVISION ADVERTISING: $3.82 billion
PERCENT OF TOTAL AD SPEND: 24%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 69%
DVD PENETRATION: 8%
THEATRICAL FILM ADMISSIONS: 163.5 million
MULTICHANNEL PENETRATION: 89%
MULTICHANNEL SUBSCRIPTION REVENUES: $4.05 billion
CABLE-TV PENETRATION: 56%
SATELLITE PENETRATION: 33%
INTERNET USERS: 35 million
BROADBAND HOMES: 2.1 million homes (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: ZDF, ARD (8 regional services)
PRIVATE: RTL TV, RTL II, Super RTL, VOX, ProSieben, Sat.1, Kabel 1
and many others
MAJOR PAY-TV PROVIDERS: Cable & DTH: Premiere CABLE: Callahan,
Primacom, TeleColumbus and former Deutsche Telecom
|
GREECE
POPULATION: 10.7 million
GDP: $133 billion
GDP PER CAPITA: $10,700 ($16,300 PPP)
HOUSEHOLDS: 2.3 million
TELEVISION ADVERTISING: $617 million
PERCENT OF TOTAL AD SPEND: 36%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 50%
THEATRICAL FILM ADMISSIONS: 13.5 million
MULTICHANNEL PENETRATION: 5%
MULTICHANNEL SUBSCRIPTION REVENUES: $124 million
CABLE-TV PENETRATION: 0
SATELLITE PENETRATION: 5%
INTERNET USERS: 2 million
BROADBAND HOMES: Very few
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: ERT (ET1, NET, ET3) PRIVATE:
Antenna 1, Mega, Star, Alpha
MAJOR PAY-TV PROVIDERS: DTH: Nova, NetMed Hellas
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HUNGARY
POPULATION: 10.1 million
GDP: $65.8 billion
GDP PER CAPITA (PPP): $13,400
HOUSEHOLDS: 3.82 million
TELEVISION ADVERTISING: $718 million
PERCENT OF TOTAL AD SPEND: 64%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 56%
DVD PENETRATION: n/a
THEATRICAL FILM ADMISSIONS: 14.11 million
MULTICHANNEL PENETRATION: 69.5%
MULTICHANNEL SUBSCRIPTION REVENUES: $154 million
CABLE-TV PENETRATION: 52%
SATELLITE PENETRATION: 17.5%
INTERNET USERS: 1.6 million
BROADBAND HOMES: 25,000 (2001)
PIRACY LOSSES: $18 million (30%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: MTV (m1, m2) PRIVATE: TV2,
RTL Klub
MAJOR PAY-TV PROVIDERS: CABLE: UPC, Matav. MMDS: Antenna Hungaria
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IRELAND
POPULATION: 3.9 million
GDP: $119.9 billion
GDP PER CAPITA: $26,600 ($30,000 PPP)
HOUSEHOLDS: 1.3 million
TELEVISION ADVERTISING: $182 million
PERCENT OF TOTAL AD SPEND: 21%
TV HOUSEHOLDS: 100%
VCR PENETRATION: 76%
DVD PENETRATION: 3%
THEATRICAL FILM ADMISSIONS: 17.3 million
MULTICHANNEL PENETRATION: 70%
MULTICHANNEL SUBSCRIPTION REVENUES: $623 million
CABLE-TV PENETRATION: 49%
SATELLITE PENETRATION: 21%
INTERNET USERS: 1.1 million
BROADBAND HOMES: n/a
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RTE (RTE One, Network 2, TG4)
PRIVATE: TV3 and the major British and Northern Ireland networks
MAJOR PAY-TV PROVIDERS: CABLE: NTL, Chorus
DTH: BSkyB |
ITALY
POPULATION: 57.5 million
GDP: $1,184 billion
GDP PER CAPITA: $18,800 ($26,200 PPP)
HOUSEHOLDS: 21.4 million
TELEVISION ADVERTISING: $3.56 billion
PERCENT OF TOTAL AD SPEND: 53%
TV HOUSEHOLDS: 98%
VCR PENETRATION: 65%
DVD PENETRATION: 3%
THEATRICAL FILM ADMISSIONS: 112 million
MULTICHANNEL PENETRATION: 11%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.8 billion
CABLE-TV PENETRATION: 1%
SATELLITE PENETRATION: 10%
INTERNET USERS: 17 million
BROADBAND HOMES: 400,000 (2001)
PIRACY LOSSES: $140 million (20%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RAI (Rai Uno, Rai Due, Rai
Tre) PRIVATE: Mediaset (Canale 5, Italia 1, Rete 4), La Sette
MAJOR PAY-TV PROVIDERS: Sky Italia (satellite)
|
NETHERLANDS
POPULATION: 16.1 million
GDP: $418 billion
GDP PER CAPITA: $23,900 ($29,200 PPP)
HOUSEHOLDS: 6.94 million
TELEVISION ADVERTISING: $1.41 billion
PERCENT OF TOTAL AD SPEND: 50%
TV HOUSEHOLDS: 98%
VCR PENETRATION: 82%
DVD PENETRATION: 15%
THEATRICAL FILM ADMISSIONS: 24 million
MULTICHANNEL PENETRATION: 99%
MULTICHANNEL SUBSCRIPTION REVENUES: $634 million
CABLE-TV PENETRATION: 94.5%
SATELLITE PENETRATION: 4.5%
INTERNET USERS: 8.6 million
BROADBAND HOMES: 1.1 million
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: NOS (NL1, NL2, NL3) and a
variety of broadcast organizations that share time on NOS channels
PRIVATE: HMG (RTL 4, RTL 5, Yorin), SBS (SBS6, Net5, V8)
MAJOR PAY TV PROVIDERS: CABLE: UPC, Essent, Kabelcom, Casema DTH &
CABLE: Canal+
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NORWAY
POPULATION: 4.5 million
GDP: $190.5 billion
GDP PER CAPITA: $37,600 ($36,800 PPP)
HOUSEHOLDS: 2 million
TELEVISION ADVERTISING: $246 million
PERCENT OF TOTAL AD SPEND: 35%
TV HOUSEHOLDS: 100%
VCR PENETRATION: 75%
THEATRICAL FILM ADMISSIONS: 12 million
MULTICHANNEL PENETRATION: 74%
MULTICHANNEL SUBSCRIPTION REVENUES: $125 million (Excludes pan-Scandinavian
revenues of $630 million)
CABLE-TV PENETRATION: 49%
SATELLITE PENETRATION: 25%
INTERNET USERS: 2.3 million
BROADBAND HOMES: 81,000 (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: NRK (NRK1, NRK2) PRIVATE:
TV2, TV Norge, TV3
MAJOR PAY-TV PROVIDERS: DTH: Viasat, Canal Digital CABLE: UPC Norge,
Telenor Avidi
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POLAND
POPULATION: 38.6 million
GDP: $181 billion
GDP PER CAPITA: $4,600 ($9,900 PPP)
HOUSEHOLDS: 13.43 million
TELEVISION ADVERTISING: $1.6 billion
PERCENT OF TOTAL AD SPEND: 63%
TV HOUSEHOLDS: 99%
VCR PENETRATION: n/a
THEATRICAL FILM ADMISSIONS: 26.2 million
MULTICHANNEL PENETRATION: 54%
MULTICHANNEL SUBSCRIPTION REVENUES: $763 million
CABLE-TV PENETRATION: 34%
SATELLITE PENETRATION: 20%
INTERNET USERS: 3.8 million
BROADBAND HOMES: 12,000 (2001)
PIRACY LOSSES: $25 million (30%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TVP (TVP1, TVP2, TVP3) PRIVATE:
PolSat, PolSat2, TV4, TVN
MAJOR PAY-TV PROVIDERS: CABLE: UPC, Vectra, Grupa Elekrim, Multimedia
Polska, Toya, TKP DTH: Cyfra+, PolSat Cyfrowy |
PORTUGAL
POPULATION: 10.4 million
GDP: $121.7 million
GDP PER CAPITA: $10,700 ($17,600 PPP)
HOUSEHOLDS: 3.02 million
TELEVISION ADVERTISING: $412 million
PERCENT OF TOTAL AD SPEND: 54%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 67%
DVD PENETRATION: 6%
THEATRICAL FILM ADMISSIONS: 19 million
MULTICHANNEL PENETRATION: 51.4%
MULTICHANNEL SUBSCRIPTION REVENUES: $409 million
CABLE-TV PENETRATION: 36.2%
SATELLITE PENETRATION: 15.1%
INTERNET USERS: 3.7 million
BROADBAND HOMES: 100,000 (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RTP PRIVATE: SIC, TV1
MAJOR PAY-TV PROVIDERS: CABLE: TV Cabo
Cable & DTH: Cabovisão
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ROMANIA
POPULATION: 22.3 million
GDP: $39.7 billion ($152.7 billion PPP)
GDP PER CAPITA (PPP): $6,800
HOUSEHOLDS: 7.3 million
TELEVISION ADVERTISING: $504 million
PERCENT OF TOTAL AD SPEND: 77%
TV HOUSEHOLDS: 88%
VCR PENETRATION: 8%
THEATRICAL FILM ADMISSIONS: 5.73 million
MULTICHANNEL PENETRATION: 63.4%
MULTICHANNEL SUBSCRIPTION REVENUES: $144 million
CABLE-TV PENETRATION: 58%
SATELLITE PENETRATION: 5.4%
INTERNET USERS: 1.8 million
BROADBAND HOMES: n/a
PIRACY LOSSES: $6 million (55%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TVR (Romania 1, TVR2, TVR
Cultural) PRIVATE: CME
(Pro TV Acasa TV), Antena 1, Prima TV, Tele7abc, Atomic
MAJOR PAY-TV PROVIDERS: CABLE: UPC |
RUSSIA
POPULATION: 145 million
GDP: $310 billion ($1.27 trillion PPP)
GDP PER CAPITA (PPP): $8,800
HOUSEHOLDS: 52.1 million
TELEVISION ADVERTISING: $880 million
PERCENT OF TOTAL AD SPEND: 46%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 48%
DVD PENETRATION: 2%
THEATRICAL FILM ADMISSIONS: 65 million
MULTICHANNEL PENETRATION: 10.1%
MULTICHANNEL SUBSCRIPTION REVENUES: $326 million
CABLE-TV PENETRATION: 9.7%
SATELLITE PENETRATION: 0.4%
INTERNET USERS: 6 million
BROADBAND HOMES: Very few
PIRACY LOSSES: $250 million (80%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RTR Public & PRIVATE:
ORT NTV, TVS and regional stations
MAJOR PAY-TV PROVIDERS: DTH: NTV Plus. CABLE ComCor Cable & MMDS:
Kosmos
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SPAIN
POPULATION: 40.5 million
GDP: $653.1 billion
GDP PER CAPITA: $14,500 ($21,400 PPP)
HOUSEHOLDS: 13.1 million
TELEVISION ADVERTISING: $1.9 billion
PERCENT OF TOTAL AD SPEND: 41%
TV HOUSEHOLDS: 100%
VCR PENETRATION: 71%
DVD PENETRATION: 6%
THEATRICAL FILM ADMISSIONS: 141 million
MULTICHANNEL PENETRATION: 24%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.3 billion
CABLE-TV PENETRATION: 4%
SATELLITE PENETRATION: 20%
INTERNET USERS: 7.9 million
BROADBAND HOMES: 475,000 (2001)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: RTVE (TVE1, La2), FORTA (association
of 17 regional stations). PRIVATE: Antena 3, Telecinco
MAJOR PAY-TV PROVIDERS: DTH: Digital Plus
CABLE: Ono, Aunacable |
SWEDEN
POPULATION: 8.9 million
GDP: $240 billion
GDP PER CAPITA: $24,700 ($26,000 PPP)
HOUSEHOLDS: 4.21 million
TELEVISION ADVERTISING: $341 million
PERCENT OF TOTAL AD SPEND: 22%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 88%
DVD PENETRATION: 16%
THEATRICAL FILM ADMISSIONS: 18.3 million
MULTICHANNEL PENETRATION: 80%
MULTICHANNEL SUBSCRIPTION REVENUES: $518 million (Excludes pan-Scandinavian
revenues of $630 million.)
CABLE-TV PENETRATION: 63%
SATELLITE PENETRATION: 17%
INTERNET USERS: 5.2 million
BROADBAND HOMES: 700,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: SVT (SVT1, SVT2) PRIVATE:
TV4, TV3, Kanal 5
MAJOR PAY-TV PROVIDERS: CABLE: Telenor Vision, com.hem, Tele2, UPC
DTH: Viasat, Canal Digital DTT: Teracom |
SWITZERLAND
POPULATION: 7.3 million
GDP: $267.4 billion
GDP PER CAPITA: $34,000 ($29,900 PPP)
HOUSEHOLDS: 3.1 million
TELEVISION ADVERTISING: $360 million
PERCENT OF TOTAL AD SPEND: 15%
TV HOUSEHOLDS: 94%
VCR PENETRATION: 68%
DVD PENETRATION: n/a
THEATRICAL FILM ADMISSIONS: 18.8 million
MULTICHANNEL PENETRATION: 99%
MULTICHANNEL SUBSCRIPTION REVENUES: $562 million
CABLE-TV PENETRATION: 84%
SATELLITE PENETRATION: 15%
INTERNET USERS: 2.4 million
BROADBAND HOMES: 500,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: SRG SSR (SF1 & SF2 in
German, TSR1 & TSR2 in French, TSI1 & TSI2 in Italian) PRIVATE:
Viva Swizz, Star TV and major German, French and Italian channels
MAJOR PAY-TV PROVIDERS: CABLE: Cablecom, Teleclub |
TURKEY
POPULATION: 68.6 million
GDP: $145 billion ($183 billion PPP)
GDP PER CAPITA: $2,100 ($5,700 PPP)
HOUSEHOLDS: 15.6 million
TELEVISION ADVERTISING: $340 million
PERCENT OF TOTAL AD SPEND: 44%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 13%
THEATRICAL FILM ADMISSIONS: 28.16 million
MULTICHANNEL PENETRATION: 13.2%
MULTICHANNEL SUBSCRIPTION REVENUES: $274 million
CABLE-TV PENETRATION: 6.2%
SATELLITE PENETRATION: 7%
INTERNET USERS: 4.9 million
BROADBAND HOMES: 10,000 (2001)
PIRACY LOSSES: $50 million (45%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TRT (TRT-1, TRT-2, TRT-3,
TRT-4, TRT GAP). PRIVATE: Show TV, Kanal D, ATV, Star and many others
MAJOR PAY-TV PROVIDERS: CABLE: Aktrif Kable, Interaktif, Kableoret,
Topaz Cable & DTH: Multicanal, Cine 5+ DTH: Digiturk, Star Digital
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UNITED
KINGDOM
POPULATION: 58.8 million
GDP: $1.56 trillion
GDP PER CAPITA: $24,300 ($26,400 PPP)
HOUSEHOLDS: 25.1 million
TELEVISION ADVERTISING: $4.43 billion
PERCENT OF TOTAL AD SPEND: 31%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 87%
DVD PENETRATION: 14%
THEATRICAL FILM ADMISSIONS: 176 million
MULTICHANNEL PENETRATION: 39.6%
MULTICHANNEL SUBSCRIPTION REVENUES: $4.43 billion
CABLE-TV PENETRATION: 14.5%
SATELLITE PENETRATION: 25.2%
INTERNET USERS: 24 million
BROADBAND HOMES: 2 million
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: BBC (BBC1, BBC2 and a variety
of digital, cable and satellite services),
Channel 4 PRIVATE: ITV, Five
MAJOR PAY-TV PROVIDERS: DTH: BSkyB CABLE: NTL, Telewest DTT: Freeview
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