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ARGENTINA
POPULATION: 37.8 million
GDP: $269 billion ($391 billion PPP)
GDP PER CAPITA (PPP): $10,200
HOUSEHOLDS: 9.6 million
TELEVISION ADVERTISING: $231 million
PERCENT OF TOTAL AD SPEND: 39.1%
TV HOUSEHOLDS: 97%
VCR PENETRATION: 51%
DVD PENETRATION: 2.5%
THEATRICAL FILM ADMISSIONS: 30.5 million
MULTICHANNEL PENETRATION: 55.2%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.6 billion
CABLE-TV PENETRATION: 52%
SATELLITE PENETRATION: 3.2%
INTERNET USERS: 4.1 million
BROADBAND HOMES: 50,000
PIRACY LOSSES: $30 million (45%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: ATC PRIVATE: Telefé, Canal
13, Azul, América TV
MAJOR PAY-TV PROVIDERS: CABLE: Cablevisión, Multicanal DTH: DirecTV
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BRAZIL
POPULATION: 176 million
GDP: $504 billion ($1.34 trillion PPP)
GDP PER CAPITA (PPP): $7,400
HOUSEHOLDS: 46 million
TELEVISION ADVERTISING: $2.8 billion
PERCENT OF TOTAL AD SPEND: 58.9%
TV HOUSEHOLDS: 88%
VCR PENETRATION: 52%
THEATRICAL FILM ADMISSIONS: 90.6 million
MULTICHANNEL PENETRATION: 12.8%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.7 billion
CABLE-TV PENETRATION: 8.6%
SATELLITE PENETRATION: 4.2%
INTERNET USERS: 14.3 million
BROADBAND HOMES: 150,000
PIRACY LOSSES: $120 million (35%)
MAJOR NATIONAL TV BROADCASTERS: PRIVATE: TV Globo, SBT, Record, TV
Bandëirantes, Rede TV
MAJOR PAY-TV PROVIDERS: CABLE: Net Serviços Cable & MMDS: TVA
MMDS: MAIS TV DTH: DirecTV, Sky |
CHILE
POPULATION: 15.5 million
GDP (PPP): $153 billion
GDP PER CAPITA (PPP): $10,000
HOUSEHOLDS: 4 million
TELEVISION ADVERTISING: $259 million
PERCENT OF TOTAL AD SPEND: 45.2%
TV HOUSEHOLDS: 93%
VCR PENETRATION: n.a.
THEATRICAL FILM ADMISSIONS: 11.1 million
MULTICHANNEL PENETRATION: 28.4%
MULTICHANNEL SUBSCRIPTION REVENUES: $381 million
CABLE-TV PENETRATION: 26%
SATELLITE PENETRATION: 2.4%
INTERNET USERS: 3.1 million
PIRACY LOSSES: $2 million (40%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: TVN (Canal 7). PRIVATE: UCTV,
Megavisión, Chilevisión, Canal 4
MAJOR PAY-TV PROVIDERS: CABLE: VTR, Metrópolis Intercom DTH: Sky Chile
, DirecTV
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COLOMBIA
POPULATION: 41 million
GDP: $82.4 billion ($255 billion PPP)
GDP PER CAPITA (PPP): $6,300
HOUSEHOLDS: 8.8 million
TELEVISION ADVERTISING: $727 million
PERCENT OF TOTAL AD SPEND: 61.4%
TV HOUSEHOLDS: 98%
VCR PENETRATION: 34%
THEATRICAL FILM ADMISSIONS: 18.0 million
MULTICHANNEL PENETRATION: 3.8%
MULTICHANNEL SUBSCRIPTION REVENUES: $185 million
CABLE-TV PENETRATION: 2.9%
SATELLITE PENETRATION: 1%
INTERNET USERS: 2 million
PIRACY LOSSES: $40 million (90%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: Señal Colombia, Cadena Uno,
Canal A PRIVATE: Caracol, RCN
MAJOR PAY-TV PROVIDERS: DTH: Sky Colombia, DirecTV CABLE: TV Cable
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MEXICO
POPULATION: 103.4 million
GDP: $618 billion ($920 billion PPP)
GDP PER CAPITA (PPP): $9,100
HOUSEHOLDS: 23.3 million
TELEVISION ADVERTISING: $2.5 billion
PERCENT OF TOTAL AD SPEND: 58.5%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 46%
THEATRICAL FILM ADMISSIONS: 154 million
MULTICHANNEL PENETRATION: 18.2%
MULTICHANNEL SUBSCRIPTION REVENUES: $1.7 billion
CABLE-TV PENETRATION: 13.7%
SATELLITE PENETRATION: 4.5%
INTERNET USERS: 4.7 million
BROADBAND HOMES: 150,000
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: Once TV PRIVATE: Televisa
(Canal 2, Canal 4, Canal 5, Canal 9),
TV Azteca (Canal 7, Canal 13)
MAJOR PAY-TV PROVIDERS: DTH: DirecTV, Sky Mexico CABLE: Cablevisión,
Cablemas, Megacable, Telecable.
MMDS: MVS Multivisión |
VENEZUELA
POPULATION: 24.3 million
GDP: $131 billion ($146 billion PPP)
GDP PER CAPITA (PPP): $6,100
HOUSEHOLDS: 5.5 million
TELEVISION ADVERTISING: $1.1 billion
PERCENT OF TOTAL AD SPEND: 64.0%
TV HOUSEHOLDS: 96%
VCR PENETRATION: 37%
THEATRICAL FILM ADMISSIONS: 20.3 million
MULTICHANNEL PENETRATION: 25.5%
MULTICHANNEL SUBSCRIPTION REVENUES: $750 million
CABLE-TV PENETRATION: 20%
SATELLITE PENETRATION: 5.5%
INTERNET USERS: 1.3 million
PIRACY LOSSES: $25 million (65%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: VTV PRIVATE: Venevisión, RCTV,
Televén
MAJOR PAY-TV PROVIDERS: DTH: DirecTV CABLE: NetUno, Intercable, Supercable
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| SOURCES:
Generally,
the data is for the most recent year, usually 2002. For many countries
we've included two measures of GDP: first, GDP in current U.S. dollars,
and, second, GDP in Purchasing Price Parity (PPP), a widely used
measure that helps adjust for weak currencies and cheaper consumer
prices in the developing world. PPP gives a better sense of what
people are able to purchase, but it wildly inflates the GDP in many
developing countries. The penetration rates for VCRs, DVDs, cable
and satellite are as a percentage of TV homes. The piracy losses
are for film, TV, and DVD, and the percentage given represents the
market share held by pirated goods. The list of major broadcasters
and pay-TV providers is not intended to be complete, including only
a sampling of the most popular and widely distributed players. Multichannel
programmers are not included.
Population,
GDP and GDP per capita were taken from OECD, U.N. and the CIA. Total
homes, TV advertising, multichannel subscription revenues and penetration
of TV sets, cable, satellite, VCRs and DVDs are from Zenith Media.
Theatrical film admissions are from the European Audiovisual Observatory.
Internet users and broadband homes were collected from International
Telecommunications Union and local news reports. Piracy losses for
film and TV product are from the International Intellectual Property
Alliance. Information on major broadcasters and pay-TV providers
was collected by TV DATA. |
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