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November 21, 2008
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 MIDDLE EAST/AFRICA

ISRAEL
POPULATION: 6 million
GDP: $122 billion
GDP PER CAPITA (PPP): $19,000
HOUSEHOLDS: 1.8 million
TELEVISION ADVERTISING: $1 billion
PERCENT OF TOTAL AD SPEND: 21%
TV HOUSEHOLDS: 92%
VCR PENETRATION: 84%
DVD PENETRATION: 18%
THEATRICAL FILM ADMISSIONS: 11.36 million
MULTICHANNEL PENETRATION: 84%
CABLE-TV PENETRATION: 79%
SATELLITE PENETRATION: 5%
INTERNET USERS: 2 million
BROADBAND HOMES: n.a.
PIRACY LOSSES: $30 million (50%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: Channel 1 Commercial: Channel 2, Channel 10
MAJOR PAY-TV PROVIDERS: DTH: Yes CABLE: Matav, Golden Channel, Tevel

SOUTH AFRICA
POPULATION: 43.6 million
GDP: $412 billion
GDP PER CAPITA (PPP): $9,400
HOUSEHOLDS: 9.7 million
TELEVISION ADVERTISING: $430 million
PERCENT OF TOTAL AD SPEND: 45%
TV HOUSEHOLDS: 69%
VCR PENETRATION: 31%
THEATRICAL FILM ADMISSIONS: 30.51 million
MULTICHANNEL PENETRATION: 15%
INTERNET USERS: 3.1 million
BROADBAND HOMES: Very few
PIRACY LOSSES: $30 million (30%)
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: SABC (SABC1, SABC2, SABC3) PRIVATE: etv, MNET
MAJOR PAY-TV PROVIDERS: DTH & Terrestrial: MNET


SOURCES: Generally, the data is for the most recent year, usually 2002. For many countries we've included two measures of GDP: first, GDP in current U.S. dollars, and, second, GDP in Purchasing Price Parity (PPP), a widely used measure that helps adjust for weak currencies and cheaper consumer prices in the developing world. PPP gives a better sense of what people are able to purchase, but it wildly inflates the GDP in many developing countries. The penetration rates for VCRs, DVDs, cable and satellite are as a percentage of TV homes. The piracy losses are for film, TV, and DVD, and the percentage given represents the market share held by pirated goods. The list of major broadcasters and pay-TV providers is not intended to be complete, including only a sampling of the most popular and widely distributed players. Multichannel programmers are not included.

Population, GDP and GDP per capita were taken from OECD, U.N. and the CIA. Total homes, TV advertising, multichannel subscription revenues and penetration of TV sets, cable, satellite, VCRs and DVDs are from Zenith Media. Theatrical film admissions are from the European Audiovisual Observatory. Internet users and broadband homes were collected from International Telecommunications Union and local news reports. Piracy losses for film and TV product are from the International Intellectual Property Alliance. Information on major broadcasters and pay-TV providers was collected by TV DATA.