| SOURCES:
Generally,
the data is for the most recent year, usually 2002. For many countries
we've included two measures of GDP: first, GDP in current U.S. dollars,
and, second, GDP in Purchasing Price Parity (PPP), a widely used
measure that helps adjust for weak currencies and cheaper consumer
prices in the developing world. PPP gives a better sense of what
people are able to purchase, but it wildly inflates the GDP in many
developing countries. The penetration rates for VCRs, DVDs, cable
and satellite are as a percentage of TV homes. The piracy losses
are for film, TV, and DVD, and the percentage given represents the
market share held by pirated goods. The list of major broadcasters
and pay-TV providers is not intended to be complete, including only
a sampling of the most popular and widely distributed players. Multichannel
programmers are not included.
Population, GDP
and GDP per capita were taken from OECD, U.N. and the CIA. Total homes,
TV advertising, multichannel subscription revenues and penetration
of TV sets, cable, satellite, VCRs and DVDs are from Zenith Media.
Theatrical film admissions are from the European Audiovisual Observatory.
Internet users and broadband homes were collected from International
Telecommunications Union and local news reports. Piracy losses for
film and TV product are from the International Intellectual Property
Alliance. Information on major broadcasters and pay-TV providers was
collected by TV DATA. |