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November 20, 2008
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 NORTH AMERICA

CANADA
POPULATION: 31.4 million
GDP: $716.7 billion
GDP PER CAPITA: $22,300 ($28,900 PPP)
HOUSEHOLDS: 12 million
TELEVISION ADVERTISING: $1.5 billion
PERCENT OF TOTAL AD SPEND: 31.7%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 86%
DVD PENETRATION: 40%
THEATRICAL FILM ADMISSIONS: 119.8 million
MULTICHANNEL PENETRATION: 91%
CABLE-TV PENETRATION: 66%
SATELLITE PENETRATION: 25%
MULTICHANNEL SUBSCRIPTION REVENUES: $2.8 billion
INTERNET USERS: 15.2 million
BROADBAND HOMES: 3.6 million
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: CBC PRIVATE: CTV, Global, Chum, TVA (French), TQS (French)
MAJOR PAY-TV PROVIDERS: CABLE: Rogers Cable, Shaw, Vidéotrongeco Cable DTH: Bell Express Vu, Star Choice

U.S.A.
POPULATION: 288.6 million
GDP: $10,384 billion
GDP PER CAPITA: $35,200
HOUSEHOLDS: 104 million
TELEVISION ADVERTISING: $50.8 billion
PERCENT OF TOTAL AD SPEND: 38%
TV HOUSEHOLDS: 99%
VCR PENETRATION: 91%
DVD PENETRATION: 40%
THEATRICAL FILM ADMISSIONS: 166 million
MULTICHANNEL PENETRATION: 86.3%
MULTICHANNEL SUBSCRIPTION REVENUES: $43 billion
CABLE-TV PENETRATION: 72%
SATELLITE PENETRATION: 14.3%
INTERNET USERS: 155 million
BROADBAND HOMES: 23 milion
MAJOR NATIONAL TV BROADCASTERS: PUBLIC: PBS PRIVATE: ABC, CBS, NBC, Fox, UPN, The WB
MAJOR PAY-TV PROVIDERS: CABLE: Comcast, Time Warner Cable, Charter, Cox, Adelphia, Cablevision DTH: DirecTV, Echostar

SOURCES: Generally, the data is for the most recent year, usually 2002. For many countries we've included two measures of GDP: first, GDP in current U.S. dollars, and, second, GDP in Purchasing Price Parity (PPP), a widely used measure that helps adjust for weak currencies and cheaper consumer prices in the developing world. PPP gives a better sense of what people are able to purchase, but it wildly inflates the GDP in many developing countries. The penetration rates for VCRs, DVDs, cable and satellite are as a percentage of TV homes. The piracy losses are for film, TV, and DVD, and the percentage given represents the market share held by pirated goods. The list of major broadcasters and pay-TV providers is not intended to be complete, including only a sampling of the most popular and widely distributed players. Multichannel programmers are not included.

Population, GDP and GDP per capita were taken from OECD, U.N. and the CIA. Total homes, TV advertising, multichannel subscription revenues and penetration of TV sets, cable, satellite, VCRs and DVDs are from Zenith Media. Theatrical film admissions are from the European Audiovisual Observatory. Internet users and broadband homes were collected from International Telecommunications Union and local news reports. Piracy losses for film and TV product are from the International Intellectual Property Alliance. Information on major broadcasters and pay-TV providers was collected by TV DATA.