Guillaume de Posch
CEO
ProSiebenSat.1 Media

April 2008

WS: Some people say broadcasting is a dinosaur business because advertising is not doing well as viewers are moving away from television. Would you hold the opposite view, that broadcasting is a good business to be in?

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WS: KKR and Permira are among the new owners of ProSiebenSat.1. Private-equity firms generally want to see higher profit margins in the companies they buy. What increases in profit margins and what growth areas do you foresee in your various divisions?

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WS: What response do you have to critics who say that a great emphasis on profit margins might limit new investments or acquisitions you might want to make in the future? Is that an issue for you?

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WS: From what I have read, you have always been very bottom-line-oriented and results-oriented. But have you had to make some adjustments in the way you think now that you deal much more with creative people and producers, who perhaps don’t always have the bottom line top of mind when they are in the creative process?

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